Iconic Event Management - VK Brand Activiation

0800 689 4306

VK Brand Activiation

Brief

CREATE, DEVELOP AND IMPLEMENT VK BRAND ACTIVATION EVENTS AT BUTLIN'S LIVE MUSIC WEEKENDS...

across the 3 Butlin’s Resorts in order to increase & reinforce the awareness of the existing VK brand portfolio and drive wet sales over an 18 month period; whilst enhancing the event experience for Butlin’s Live Music Weekend guests.

In addition, introduce to the market new VK product lines such as VK Cocktail Pitchers and VK Fishbowls

Action

  • Product Launches including promotional flyers, POS, sampling events and promotional offers to introduce VK Cocktail Pitchers and Fishbowls to the market. The campaign strap line ‘it’s fun to share’
  • Create brand sales priorities and develop key selling initiatives
  • Ensures consistent messaging, imagery and quality service standards
  • Maintain accountability for approved brand budgets inc planning, tracking and weekly business updates
  • Manage in conjunction with venue - pricing, deals and promotions for assigned brands
  • Develop, track, and report success of venue sales incentives
  • Conduct regular sales meetings to educate and motivate venue
  • Analyze brand performance and competitive information using several forms of intelligence
  • Identify opportunities by channel, market, consumer, product or other for brand consideration
  • Analysis of financial performance to influence strategic plans including pricing and promotions
  • Perform as an effective and eloquent brand ambassador for both Butlin’s and Global Brands

Results

  • 43% increase in VK brand sales across the three Butlin’s Resorts
  • Video evidence of this can be viewed by clicking the video link below:

Gallery

Call us with your event enquiry 0800 689 4306 or email info@iconiceventmanagement.com