Amigos (A Mexican Tequila Flavoured Beer) wanted us to come up with a campaign that would be relevant to their brand identity, whilst interacting with their target audience and ultimately amplifying the product to a wider audience and boosting product sales.
Of course, we embraced the challenge with open arms!
We devised an experiential Roadshow Tour to tie in with Halloween in some of the major bars & clubs around the UK - Amigos Day of the Dead was delivered across 12 major sites.
To provide customers with added value, we offered free Sugar Skull face-painting, and in order to increase wet sales, we gave consumers the opportunity to product sample original Amigos and Amigos Black, followed by distributing promotional vouchers to be used at the bars on the night.
We were able to ensure that the brand reached a wider audience through sharing the good times via social media, as we used a branded photo stand which allowed the users to 'take it, share it & print it!'
Sales were phenomenal breaking all sales records throughout the UK.