BRIEF
The challenge was to market and promote a BBC Radio 1 Zane Lowe student event tour in a number of super club venues that have over a 2,000 attendance capacity. And of course, make an event profit.
ACTION
Adhering to strict marketing guidelines, we created all marketing and promotional materials and employed our brand ambassadors to deliver our promotional campaign with the use of social media.
RESULTS
As our event at Oceana Nottingham shows, a 2,600 capacity super club venue, our student revellers had a great time dancing to tune of Zane Lowe.
