BRIEF
Spearhead the whole event project and deliver a celebrity Twenty20 cricket event with the aim of raising money for Junior Cricket Development at the Michael Vaughan Cricket Academy, the Professional Cricket Association and Sheffield Children’s Hospital, whilst giving local children the opportunity to interact, engage and participate in the game of cricket; and receive cricket inspiration through first-class coaching from England Legends
Raise money to be distributed between the Professional Cricket Association, the Michael Vaughan Cricket Academy and the Sheffield Children’s Hospital. Achieve an extremely challenging target of £31,400, although £21,400 would very much suffice and be viewed as event success by the Board.
Action
Manage all aspects of the event management process which included the creative, content, production and marketing communications process
Create two teams to attract the crowds
Developed a corporate hospitality marquee to drive sales
Oversee the full marketing campaign including PR, social media, tv & radio coverage, design & print, sponsorship, general advanced ticket sales and hospitality marquee bookings
Ensure marquee catering, match-day ground management, production, entertainment, player management and health & safety all delivered to aplomb.
Results
Teams included key members from the 2005 winning Ashes side with the likes of Michael Vaughan, Freddie Flintoff, Paul Collingwood, Steve Harmison, and Matthew Hoggard. England Legends consisted of former players such as Devon Malcolm, Phil DeFreitas, Neil Fairbrother and David Lloyd
Match sponsor sourced ‘The P&A Partnership’ to the value of £10,000
£11,400 raised for The Professional Cricket Association
£25,000 raised between The Michael Vaughan Cricket Academy and The Sheffield Children’s Hospital
£36,400 total raised, exceeding challenging financial target by £5,000
