BRIEF
To deliver a sampling and promotional activity through our Brand Ambassadors, whilst creating brand visibility and driving volume sales.
ACTION
Following a venue inspection, we set about the brief to create brand visibility across the venue. Due to the size of the venue, visibility has to be loud in order to become noticeable to the audience.
RESULTS
Due to an understanding of the Carlsberg's brief and their target audience, we delivered a visible campaign with successful sampling and volume sales results, which led to Iconic achieving the most successful Eve Sampling campaign event throughout the UK.
