Brief
In line with Ginetta and Amigos the challenge was to deliver a Brand Activation at the 2015 Autosport event in the NEC that would reflect the premium image of both brands, whilst attracting footfall to the exhibition stand introducing guests to the Brands Ginetta and Amigos.
In addition, we also had to collate a database of Car enthusiasts that may be interested in becoming Ginetta sponsors or future Ginetta race drivers. Furthermore on behalf of Global Brands who own Kick Energy and Amigos, we had to encourage guests to experience their respective products through sampling.
Action
From overseeing the Ginetta sports car with an Amigos wrap design to organising uniforms for the brand ambassadors and devising a prize draw entry competition which was to be used as a vehicle to drive data collection, we manoeuvred into the fast lane to turn this brief around in no time.
Results
From one of the most popular stands at Autosport, we enticed exhibition goers to sample and experience the premium brands of both Ginetta and Amigos, whilst surpassing data collection targets.
